Our Story


SAS COLLECTIONS is a Florida based on-line boutique outfitting customers across the country with a unique look women desire but can't easily find. Our boutique is the closet you've always wanted to play "dress up" in with your girlfriends and now through the impeccable fashion eye of SAS COLLECTIONS Owner, Sanna Melcolm...it's possible! 

"Styling, shopping, and helping my customers feel their best through clothing and accessories is what I love most," shared Sanna, "The fashion world intrigues me because it's ever-changing and one right outfit can transform how someone feels." Sanna, who admittedly has been obsessed with the fashion industry from a very young age never veered from that passion. After experiencing London's Fashion Night Out, she knew this was the path she was meant to be on. Her time spent in New York City completing "School of Style" in America's fashion playground led her to wardrobe styling. Sanna continued absorbing everything the Big Apple offered in the realm of design, fashion and merchandising. A Jacksonville, Florida native, Sanna coincidentally landed a position in New York working for Fashion Designer Timo Weiland, who was also from her hometown. It was that year, Weiland won The Council of Fashion Designers of America, Inc. competition. Sanna played an integral role in establishing a Pop-Up shop for the designer. 

Sanna retired her stilettos, slipped back into more casual attire and returned to her southern roots, leaving behind the Big City but taking with her the experiences and knowledge that would catapult her into her next chapter in the fashion world. After some time spent in Nashville, where she assisted with sales and merchandising in a popular boutique and also worked assisting celebrity stylists, it was time to return home to Florida once and for all.

"Every experience from the past several years has led me here," shared Sanna, "I've taken a piece of each job, city, project and collaboration and thoughtfully put them together to create SAS COLLECTIONS.  And I couldn't be more excited to provide a place for people to find quality and unique pieces that complement what they already have in their closet or build an entirely new wardrobe!" 



Effortless and ELEVATED. SAS COLLECTIONS is a casual lifestyle brand that can take you through all of life’s many occasions! We embody a confident style that includes staples for your wardrobe but also those elevated pieces that help you stand out in a crowd.

When you purchase from SAS COLLECTIONS, we want you to get as many uses out of them as you desire which is why we are committed to quality designs. From heading out to a casual girls dinner or a special event, SAS COLLECTIONS provides versatile pieces that can play many roles in your wardrobe. Our goal is for you to feel comfortable, confident and dressed ready to take on the world!

SAS COLLECTIONS is the perfect combination of today’s trends while keeping a timeless look that never goes out of style…and is affordable of course!

Life is your runway! You should look and feel amazing while walking it!



SAS Collections is only as good as our shoppers think we are! Our customers become repeat customers. I'm happy to help you with your purchase - style, fitting and accessory questions, because let's be honest...I live for this stuff! Email me or DM me through Instagram or Facebook if you have any questions on your purchase. Here are just a few of my favorite comments from SAS Collections customers:

SAS COLLECTIONS has the cutest items! Prior to being pregnant, I purchased a dress for my sister-in-law’s wedding and shopping online is dreadful – sizing is never the same throughout the stores for my body type. When I got the item I ordered from SAS it was a bit large and I reached out to SAS to see about exchanging it for the next size down. Sanna was so accommodating and understanding. She made the exchange so easy. Great quality, great customer service all around!” – Kait

‘I love SAS! Sanna always picks out the cutest clothes & I love that she always offers local pick up (hate that it makes it so convenient to shop literally 24/7!) Her pieces are always super on trend while being classy & timeless which is perfect for my style! I love SAS and love shopping at a small business boutique.” – Kaya

“I love SAS collections because the clothes are affordable, great material and you stand out from others.” – Hunter

“SAS collections is my go to boutique for any cute, stylish pieces. The website is very user friendly and shop pay makes it super easy to check out. Sanna is super helpful if you have any questions. 5 stars for SAS collections!” – Katie 

“Thank you @sascollections for making sure what I needed was here for tonight! You’re the best! Can’t wait to order more! 🤍” – Leighanne 

“Thanks SAS Collections for making me feel s’cute!” – Brittany

“I LOVE my top 😍” – Heather

“My absolute favorite boutique in St. Johns County” – Devin

“Seriously OBSESSED with my @sascollections shoes!” – Tori

“I think I wear SAS everyday” – Sophie 

“I literally had to change my outfit right when I got home so cute I’m obsessed” – Amy

“SAS has been my go-to online boutique for cute affordable clothes and accessories. I love that I’m able to support a small business. The owner, Sanna has left personalized notes or free surprises in my packages, it’s such a thoughtful fun touch and something that sets her apart from every other boutique. Shipping is always fast and returns are always exchanged for a refund, which I love. I highly recommend SAS Collections for anyone looking to elevate their wardrobe.” – Briana

“SAS COLLECTIONS meets all my needs. Not only is each item unique and affordable, each piece is great quality and so cute! Whether your local or online, shopping is so convenient, not to mention the customer service is wonderful. As a mom, I don’t get much free time to go out and find the perfect outfit for myself. SAS Collections has made shopping and local pickup perfect for my busy life. Every time I wear SAS, I am constantly getting compliments. So thankful for this local boutique that keeps me stylish and prepared for my next outing." – Hannah

“I was in a bind for an event recently and needed a cocktail dress QUICKLY. I saw something on SAS COLLECTIONS that I loved. It was perfect – perfect fit, quality and style. Sanna was so helpful. Let’s just say that was the first of many purchases… now I’m hooked.” – Maria

“If you are on the hunt for stylish and high-quality clothes at an affordable price, look no further than SAS Collections. Sanna is extremely helpful with answering any size and fit questions. Warning: You may become obsessed!” – Anastasia


*Photography: Colin Goodman & Lakin Goodman